Éditions deux-cent-cinq

Un musée, un logotype

Bureau 205 designed the visual identity of the Museum of Printing and Graphic Communication. It is unique in that it is based on a mobile logotype and base of the visual language that designers have been developing since 2013. Because, like its logotype, this identity is not fixed but continues to be built overevents and exhibitions: an open and iterative process that projects the Printing Museum in the field of graphic communication.

From this work, it is the question of the place of a visual identity for an institution that is posed. Designers are wondering about the role of a graphic chart and its planned obsolescence if the identity is not reflected to be able to evolve with the needs it is supposed to adapt. A reflection necessary at a time when adaptability and reorganization are, in fact, imposed.

Size: 17 × 23 cm
Pages: 80

ISBN: 978-2-919380-24-4
Pages: 15 €


Printed in 8 colors on Fedrigoni papers: Materica verdigris, Arcoprint Edizioni Avorio, Symbol freelife gloss white premium and Arcoprint with the support of imprimerie Chirat.

Graphic design: Bureau 205


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Éditions 205 / Un musée, un logotype / 2017

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